The following is a fake job description created as part of an assignment for Ed Tech 503: Instructional Design at Boise State University. It is not a real job posting. At the end of this post, I have written a brief reflection on the differences between a teacher and an instructional designer.
Job Posting
Institution: Anytown University
Location: Anytown, USA
Title: Instructional Designer and Trainer
Posted: August 29, 2011
Application Due: September 29, 2011
Job Type: Administration, Full-Time
Job Description
Anytown University seeks a full-time instructional designer and trainer to work with all academic units on campus and the library to improve the institution’s online instruction presence and impact through its website and its learning management system. This person will be responsible for helping faculty develop their online course content, including instruction modules, online syllabus, online course interactions, online multimedia interactions for courses, and online presentations. This person will also be responsible for leading the university’s professional development for online learning. This job will be a part of the university’s combined Mabee Library and Digital Information Services Center. The position will report to the Dean of Library and Digital Information Services. Anytown University is a private university of 2,000 students in a suburban community of 75,000 people.
Duties
- Manage and maintain the university’s LMS, Moodle
- Train faculty on using Moodle
- Coordinate with the university’s web development team to research, select, migrate, and implement to a more user-friendly web contentment management system, so more faculty can have an online presence of their own that is easy to maintain
- Manage and train on the university’s webinar platform, BlackBoard Collaborate to be used more widely in courses
- Work with faculty to develop more instructionally friendly online and in-class presentations through various platforms
- Work with faculty on course development to incorporate appropriate learning technologies in the face-to-face and online class environments
- Develop and lead professional development workshops for faculty and staff to develop their online teaching and development skills
- Facilitate faculty technology learning communities to help them develop online course modules
- Travel, attend, and present at national conferences in the instructional design field
- Keep abreast of emerging trends and technologies in instructional design; some institution funding will be provided for this
- Coordinate with the university library staff to make sure electronic library resources and information is implemented into online classes
- Supervise student learning community support staff for online learning at the institution
- Perform other job-releated duties as required
Required Qualifications
A master’s degree in instructional design, instructional technology, educational technology, or related field, plus three years experience in instructional design and training in higher education. Excellent oral and written communication skills. Extensive knowledge of web content management systems, from the end-user point of view. Experience developing digital tutorials. A working knowledge of HTML. Ability to travel. Ability to train users from a wide-range of technological experience. Knowledge and understanding of andragogy theory and curriculum development. Project management skills. Flexible.
Preferred Qualifications
A second degree or concentration in adult education or library science. Experience with Moodle, BlackBoard Collaborate, and selecting a web content management system. Experience coordinating a campus technology learning community for faculty.
Application Requirements
Please submit a cover letter, curriculum vitae, and three references to hr@anytownu.edu by the deadline to be considered.
Reflection
Teachers and instructional designers appear to have similar jobs, when looking at the jobs from a distance. Both are focused on instruction, but from different directions. When one looks closer stark differences can be seen.
Teachers are expected to have a large body of knowledge of their course content and field at the level they are teaching. They plan and deliver the instruction and content. They manage the classes, plan and create evaluation activities (papers, quizzes, and tests), and grade the course content. They know best how to tailor necessary knowledge into instructional form for each class or unit. Finally, teachers interact with and motivate their students. For example, I had an American History teacher in high school who brought history alive for his classes. He planned, organized, and delivered lectures and discussions on American history in each class. He also carried out evaluations, expecting research papers, mixed tests, and the occasional pop quiz. He graded class material. He delivered his lectures in an engaging manor for the class and used discussions and group projects to further enhance the learning. He also knew how to motivate every student in the class, encouraging and pushing them toward their interests for projects or during discussions. He definitely was a teacher.
An instructional designer, on the other hand, works with a teacher to structure the learning activities. This person designs the platforms the learning is delivered in, may help design presentations or online class modules, provide frameworks for online class meetings. An instructional designer will help select the best way to present course information to enhance the learning experiences. An instructional designer will also help the teacher become aware of user needs, including providing for different learning styles or class needs, if this information is known. If it is not known, needs assessments and evaluations can be carried out to help redesign class materials. The instructional designer rarely interacts with the students. I have not had the personal experience of working directly with an instructional designer, but I have helped colleagues develop presentations and online presentations for training purposes. Much of that consulting work matches what I’ve described an instructional designer as. An instructional designer doesn’t have to a working knowledge of the subject at hand. That is up to the instructor or teacher. But, the instructional designer does know how to better display information in a variety of manors to enhance the learning process.
In summary, then, one might say there are three major differences between an instructional designer and a teacher. A teacher delivers the instruction. The designer creates how the instruction is displayed or delivered. The teacher creates the content of the instruction. The designer packages the content into the best format for optimal instruction. The teacher evaluates the work of the students. The designer evaluates the impact of the instruction design on learning. The teacher and instructional designer jobs are similar, yet handle out very different but important parts of the instruction process. Every teacher needs a good instructional designer to make the most impact with his/her students, regardless the level of instruction.
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